Animals that fake their appearance to blend in their surrounding and attract their prey, people who fake a delirious state of bliss on social media, girls who prefer fake fur (or ‘fantasy fur’ as Lagerfeld called it) to the real one, etc. Sometimes the fake is just a little bit more desirable than the real. And if you’re worried about animal welfare, broken food systems and the future of our planet, then fake meat, and in particular lab-grown meat, looks like the saviour humanity was waiting for. It will be cruelty free, greenhouse gases free and guilt free. At least that’s the promise.
Devon Ward and Oron Catts, Vapour Meat [HP0.3.1]alpha, 2018. Exhibition view. Image courtesy of the Science Gallery at Trinity College Dublin