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Artists Speak Out About Selling Through Instagram

Artists share their experiences selling their work through this social media powerhouse. What’s your take?

Instagram is currently the largest social media driver of online art sales, demanding attention as a potential source of revenue. I asked artists who have sold on the platform for their opinions, strategies and experiences. Here’s what they shared:

 

Instagram feed artist Susan Porter

What is Goauche?

First, let’s start with the pronunciation. It sounds like “gwash” and rhymes with squash.

Gouache is often described as opaque watercolor. While these two mediums have many similarities, gouache differs from watercolor in its quick dry-time and matte finish.

Janice Sung – Gouache on Strathmore 500 Series Ready Cut Watercolor, Cold Press
Goauche has a higher pigment content that is ground into larger particles than watercolor. This prevents it from granulating, causing opacity and a matte finish versus the translucent finish of watercolor. The bold, flat, poster-like finish makes it a versatile medium that is excellent for illustration, fine art and lettering.Below is a side-by-side comparison of artwork completed by Minnie Small in gouache (left) and watercolor (right).

More Unexpected Places to Sell Your Art: Hotels

Photo credit: David Loftus courtesy of El Fenn

Did you know that a hotel could be your next art opportunity?

Hotels are turning into exhibition spaces as they create a sense of place for their travelers to rest and play. Whether it be a print over a headboard, sculptures perched in a lobby or paintings hung in a restaurant, a hotel’s art collection provides a unique experience.

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